I view digitalization and the smart use of data as both significant challenges and opportunities in our time. My motivation is to make the concept of data-driven companies and the transformative power of digital technologies understandable to a wide audience. I believe that data-driven decision-making not only provides economic advantages but also facilitates fundamental societal change.

My mission is to empower individuals and organizations to actively shape the data landscape rather than passively observe it. I am convinced that the ability to accurately interpret and effectively use data is essential for everyone, not just those with a tech background.

I want to ensure that people can participate in decisions about their digital future in a responsible and self-determined manner. In my work, I aim to contribute to the effective use of the vast opportunities presented by digitalization, doing so with reason and foresight for the benefit of all.

The introduction is aimed at anyone who wants to acquire a broad, practical, and basic understanding of the soon-to-be $851 billion “data business” in an entertaining way.

• Private individuals who want to have a say in the digital world and move confidently
• Entrepreneurs
• (senior) employees
• Clients of IT service providers
• Journalists, scientists, cultural workers, and many other professionals who want to build or rebuild their own environment for «data-driven» success

In addition to the first and unique description of the highly relevant phenomenon of “Data Business,” the book impresses with the following special features:

• Exciting combination of entertaining and surprising stories, personal experiences, and recognized and proven methods.
• Understandable language without marketing and technical terms
• Teaching a confident approach to data
• General knowledge of the economic and social dimensions of the data business
• Various service elements: Information on reading time per chapter and section, teaser, topic overview, and annotated link directories per chapter

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Here you can find a sample for your first impression.

Dr. Christof Niemann-Mall holds a doctorate in media studies and sociology, and he is an experienced management consultant. His journey into the world of data began long before his academic studies, as he engaged intensely in digital music production and graphic design. This early exposure to data and its creative applications laid the groundwork for his academic career, which furthered his understanding of data-based analytics theories and practices. His dissertation focused on the computer-assisted, automated analysis of large volumes of text based on network theories—a topic that anticipated the foundations of modern data science.

His professional career encompasses a diverse range of roles, including university research, management of a business analytics department, and strategic consulting for both companies and public institutions. Over more than 25 years, he has gained valuable insights into various industries and organizational sizes, always emphasizing the value-creating use of data and digitalization as a driving force.